Professional & Affordable Prospect Research Solutions
“Validation” is the process of verifying matches for the top records returned in a data screening and making corrections for bad matches, adding additional information when warranted, and recalculating estimated capacity and ratings based on these corrections. The goal is to verify that asset and income matches truly belong to the constituent to which they are appended so that the estimated gift capacity is based on reliable data.
Bad matches are inevitable in a wealth screening because matches are based on names, addresses, and proximity to addresses. The validation process adds value to the results of a data screening by ensuring that only qualified prospects are introduced into the major gift pipeline. Validation is a crucial step in the screening and research process.
We recommend that clients validate the top records in a screening based on the number of major gift prospects needed for your pipeline or campaign pyramid. The Freelance Prospect Research Network provides validation services for clients who do not have the staff to commit to this important process.
If you would like to learn more about our data screening validation services and how we can help you get the best results from your data screening, please contact Dave Chase at (508) 790-2500, or submit a prospect research inquiry. We look forward to serving you!